Entrepreneurs often make common trademark mistakes that can create problems before or after a USPTO application is filed. If you’re building a brand you care about—whether it’s a business name, a product line, a podcast, or even a personal brand—trademark protection isn’t optional. It’s the legal foundation
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If you’re launching a brand, product, or service, you’ve likely seen the little ™, ℠, or ® symbols—and wondered which one you should be using. The difference between TM, SM and registered trademark symbols comes down to what you are claiming, what you are suing the mark
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