Understanding how long a trademark lasts- and what steps are required to maintain it- is essential to protecting your brand and ensuring continued legal rights. A trademark is one of the best intellectual property assets that a business can own. Unlike patents and copyrights that have a
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In general, a trademark is a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods that are used in commerce to identify and distinguish the goods of one manufacturer or seller from those of another. In essence it
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