Timing matters in trademark protection. One of the most common questions entrepreneurs and business owners ask is whether they should file a trademark application before launching a brand, after they begin using the name, or only once the business is established. The answer depends on where the
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If the USPTO uses a licensed attorney to examine your trademark application, should you consider having an attorney on your side when you file it? It is an important question for business owners who increasingly encounter online services offering inexpensive trademark application filing. These services can make
Read more →Receiving a USPTO Office Action stating that your trademark has been refused because of a “likelihood of confusion” can be concerning, particularly if you have already invested significant time and money in your brand. A likelihood of confusion refusal does not necessarily mean that your trademark application
Read more →Receiving an Office Action from the United States Patent and Trademark Office can be unsettling, particularly if you filed your trademark application yourself or used an online filing service and expected the application process to be relatively straightforward. An Office Action does not necessarily mean that your
Read more →When you are preparing to protect a business name, product name, logo, or other brand identifier, it can be tempting to move directly to filing a federal trademark application. After all, if you have already searched Google, checked social media, and looked through the United States Patent
Read more →Choosing the perfect name for your business is a powerful moment—but protecting that name is where the real ownership begins. If you’ve invested in branding, built a following, or simply want to avoid costly disputes down the road, understanding how to trademark a name is an important
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